With the digital transformation movement, we must reevaluate our processes with this new perspective as soon as possible and position ourselves with the most appropriate strategies without missing out on the opportunities ahead. A brand new era is coming. For example, a small part of this new era, or even order, is the NFT issue.
NFT (Non-fungible token), which stands for "non-fungible token," can be translated into Turkish as "değiştirilemez para-çip." We can think of NFTs, which are part of the Ethereum blockchain, as a kind of certificate for owning digital artworks. NFT transactions are recorded using blockchain technology. Not only are we changing our business practices, but our social identities and identities in the workplace are also now being influenced by this and are becoming almost manageable on a common platform. It has become extremely critical for us to look at any issue with this new perspective when it comes to finding a fictional solution to any problem, including sustaining our professional and social lives. It wouldn't be too far off to say:
In this new order, where every kind of value proposition corresponding to needs changes, the meeting of consumers with producers or customers with each other, and all kinds of key activities in the physical and virtual layers between them (such as distribution channels and relationships with partners, etc.) are being significantly affected. In other words, all control mechanisms, including contracts, commitments, and money transfers, are beginning to use a common and integrated language.
Can it be possible to remain indifferent to this? Or despite globalization and the inclusion of the new Generation Z into the workforce, can a sustainable model be maintained with traditional methods despite changing habits?
With the widespread adoption of digitalization, information technology has become a driving force for innovation and transformation in businesses. However, nowadays, more is required. Currently, various business units need to have as much understanding of technology as IT teams, and IT professionals need to enhance their expertise to be as knowledgeable about the details of the business as strategic business units.
To ensure the continuity of the benefits brought by digitalization to institutions, it is necessary to closely monitor the adaptation and compatibility of IT to evolving technology and to continue investing in IT without slowing down.
Despite the many benefits brought by adapting to technology trends, the biggest challenge for businesses is undoubtedly the understanding of "Cybersecurity" and "Continuous Service."
According to Deloitte reports, ransomware actors of the "Sodinokibi" type, which constitute 22% of ransomware cases, made a profit of +123 million dollars in 2020 as a result of 21.6 terabytes of data theft. The expected growth in cases of cyberattacks due to server access in 2020 compared to the previous year is 233%.
As a result of these attacks, organizations are facing various negative consequences such as loss of income, loss of trust, leadership changes, reputation damage, and punitive sanctions. This situation seems to become even more alarming with each passing year.
The majority of experts believe that while remote work increases productivity, it also increases the likelihood of cyberattacks. Moreover, this rate has significantly increased during the pandemic period, with ransomware attacks alone increasing by 60%. Alongside developments in cybersecurity and data privacy, there is a growing recognition of the importance of privacy, security, and risk management practices in laws.
- Concerns about digitalization and staying up-to-date,
- Desire for globalization and becoming more open to the world,
- Easy access to data from anywhere and gaining a competitive edge,
- Continuous and uninterrupted use of these technologies,
- Compliance with laws and regulations and minimizing information security risks,
- Challenges in employing expert teams due to increased brain drain or insufficient supply,
- And of course, the most important, cost advantages. These issues have now become essential agendas for all institutions.
So what are companies doing, and what are the trends?
As a result of all these realities, it has become increasingly difficult for each company to be its own doctor. Experiencing, researching, or learning all of these is almost impossible. However, finding the right solution through trial and error or by example is not as easy as it used to be.
Similar to the trend worldwide, companies in our country are rapidly moving away from the idea of "if everything is in my server room, I am safe and fast."
Instead of seeking "on-premise" solutions, which involve researching, knowing, and then purchasing corresponding solutions, companies are now leaning towards service-based commitments; towards Public, Private, or Hybrid (On-Premise + Public/Private Cloud) structures. At vMind, we have been working with an established business model since 2013 to meet the expectations of organizations for next-generation cloud services and help them mitigate security risks.
On our cloud services brand, PortvMind, we have been making significant investments and continuous modernizations, especially focusing on big data, high-performance solutions, cybersecurity, identity and access control, in short, to continue being a "Secure and Flexible Cloud platform". With the engineering solutions we have developed within the Technopark, we continue to provide end-to-end solutions, including managed services.
As one of the leading players in the cloud sector in Turkey as a local producer, we have equipped our cloud services with proactive security systems to perform at maximum efficiency. We offer our value-added services flexibly to our business partners who prefer us and continue to create awareness in this field with our "Right, reliable, and efficient digital transformation" consultancy, effectively.
To fully leverage the power of digitization and enable businesses to use constantly evolving technological tools and resources more efficiently, we aim to provide all this proliferation with the philosophy of "data security first." In this process, we hope that IT decision-makers will decide to transition to "Secure Cloud" structures with the most appropriate modeling, and we also wish for this awareness to continue to grow throughout our country.
